The Friendly Year


Maria Nila does not believe animals should be part of human vanity, which is why all our products are 100% vegan, animal friendly and come in CO₂ compensated packaging. Beyond this, we also work with Plan Vivo to climate compensate for the total emissions of CO₂ from our entire operation. This initiative has since 2016 contributed to the planting of 240 000 m² of forest in Nicaragua. 

The philosophy of choosing friendly does not stop at our products, we also care for the world around us. Every year on World Vegan Day on November 1st, we start our Friendly Year – a year of campaigns and activities to raise donations to a specific wildlife cause. The project is run together with our partner and trusted wildlife charity organization The Perfect World Foundation, that supports and works to save animals and nature. Together with our community of customers and salons, The Friendly Year initiative has supported several charities and causes across the world.

The Friendly Year 2023

Supporting the Sea Turtles

For 2023 we are working with our long-term partner, the trusted wildlife organization The Perfect World Foundation, to support an ancient species who have been roaming the oceans for 150 million years, but whose population is vastly decreasing.

Together, we are gathering support for Cairns Turtle Rehabilitation Centre. You can read more about the project here.


The charity calendar of 2023

World Vegan Day

Launched 2023 years’
charity initiative to support the
sea turtles across all active markets. During the month of November, we raised around €150 000 thanks to our salon community, ambassadors and end consumers
through events, collaborations and campaigns.

The Friendly Box

Created and donated all
income from 120 extra large limited edition gift boxes on This activity alone raised around €2500 in just one week.

Highlighting environmental days

We actively market and spread knowledge on important days such as World Whale Day, Environment Day and Whalentines Day where 5% of sales where donated to the chosen cause.

The Friendly Reader

Launched the latest issue on our friendly magazine to raise awareness and inspire hairdressers to make friendlier choices within their salons.

Maria Nila x social charity

During the year, we worked with one of the largest organizations for people in homelessness.

Tree planting

During 2022, we climate compensated by planting 7543 trees, same area as 8,4 football fields.

The Friendly Reader

Take a trip down memory lane

The Friendly Years

2022 | Sloths

In 2022 we've gathered €100 000 to support The Sloth Institute of Costa Rica, and their work to help sloths who are losing their homes and food to deforestation.